A key function of APCU is to promote its member institutions to Presbyterians and others, especially to prospective students and their families. APCU does this in several ways including:
- This Web site
- A directory of schools, colleges and universities related to the Presbyterian Church (U.S.A.)
- Exhibits at church-sponsored events including:
- General Assembly
- Presbyterian Youth Triennium
- Presbyterian Youth Connection Assembly
- Presbyterian Women's Gathering
- Association of Presbyterian Church Educators annual meeting
- Advertising in church-related publications
- An electronic newsletter
